I have to say that I am guilty of judging by still pictures and "theme" based conversation. Watching the video of the gameplay made me want to play this game. It is noticeably faster than any recent game as far as flow. I liked the inclusion of the phone as a toy and how it works as part of the game. It may not be the theme that first comes to mind but this seems like a Lawlor realized world like his older games.
The price is just too high. Maybe someday on the resale market.