Last Ringer I saw was $2300. I missed out on one at Expo 2009 for $300 since I couldn't fit it as carry on luggage.
Got my Skill Roll the previous year by driving from expo to wisconsin to get it - saw it on Tim Arnold's videos and knew I had to have one. Needless to say they were a lot cheaper then (and I think I probably slightly overpaid at the time, but I wanted it and it was still less than $1k)
My GF's son (25) has his friends over all the time and they all LOVE it. Also a work friend came over with his Kids 9 and 12 and they all camped out in front of it, at least long enough to figure out that with unlimited nickels available, you can jam the machine up to make it easier.
The 25-ishes all like the EMs too, because I can ask them "what's the rules on 4 square?" and they all can say "get 1-2-3-4". The newer games like TZ or STTNG or even AFM, forget it. They just bat the ball around although they do like the martians jumping or the next Gen guns. TZ they usually shoot a ball up and it comes out of the slot and they abandon the game.
I don't think any of them are inclined to learn how to fix an EM though, nor do any maintenance on newer pins.... they're players, not collectors. If they did buy something I'm sure they'd call me for any maintenance.