Quoted from mc300baud:

while i will admit that Jordan and his dad's collection is pretty amazing, i'll point out that Next Level is supported primarily by their retail business selling/trading/reselling pins which benefits to a large extent from having the vast majority of the Washington and Oregon markets (Washington buyers go down to pick up machines sales-tax-free; nobody in the western part of the state can really compete.) NL also has significantly fewer open hours, and with a [not insubstantial] admission model and remote-ish location, they keep out the random and casual public that may not respect the venue and machines.
that being said, if this is the business model necessary to create an amazing experience then so be it.