First things first....Determine if it is in the PF or on the board.
See the J connector #'s listed in the row and column? Pull those connectors (looks like J206 and J209). Put the machine in switch edge test. Using some alligator clips or a short wire, jumper each pin on the board of the columns to each pin on the board of the rows. 64 possible combos. Each jumper should match the intersection shown in the matrix. So, column 1, row 1 would be 11 (not used). Column 1, row 3 would be 13 (start button) and so on.
If you see the same problem, then the issue is in the board. If you don't see the problem and all the switches check out, then the problem is likely with a diode in the PF.
Do the above test, and report back to see where the issue lies....