Quoted from CLEllison:Sort of off topic - but what I REALLY want to see is these companies STOP hiding their next title release. Do they seriously think hiding next title release improves sales? I whole heartedly don't not in the very least! Do they think a Pinside hype thread on "vaporware" will boost sales? I truly don't get it.
I think it's a mixture of reasons.
First and foremost, Stern doesn't say jack until the game is done and released. Seems to work for them just fine as each new title practically sells out everywhere. Other companies see this and want that same level of excitement and sales, so they follow suit.
If a company were to announce a title long before it was done, pretty much everybody out there would race to line up on one side or the other: love or hate. Then all the preemptive judgments would flow in, long before most of the keyboard warriors could play one, let alone see one in person. The public would essentially have its mind made up long before the pin ever saw the light of day. Look at all the damage these people did to POTC. It's actually a great game that I got to play a few times to try and figure out why all the people online seem to hate it. I have no clue, I loved it. But because of all the hate that was spewed online about it, JJP just said screw it, and stopped production on it and vowed to never remake it just to spite those online folks.
Most of the time, though, it's already well known weeks to months in advance of any company's release, what the title is going to be. So it's really not a huge deal.