Quoted from Lermods:price isn’t different from most shows, by the sf. Btw, it looks like tpf is now charging vendors for show passes
Correct. Vendor space and vendor passes are now sold separately at TPF. Several TPF vendors bring pins to the show which earns them a show entry for each game and they'd asked for a discount on their space (which was fair). Some vendors only needed 1 vendor pass and asked for a discount (also fair). Some wanted more passes than what their booth included (what's a vendor pass worth that gives access to setup and after party hours?). Some vendors are playing in the Wizards Tournament which also includes show entry.
So, we reduced the price of the space for vendors and vendors have several options of getting the passes they need. Bring a game (which gets them a free pass), buy one pass, two, etc.