Clean and adjust the switches on the ball release gate. There are three switches. Manually open and close the gate, observing the correct make/break of each switch in each position. Does the 110V coil for the trip bank reset energize? It is fused, so check that fuse if it isn't firing. If the fuse is good, check the "armature" switch. This switch is opened and closed by the action of the start relay's armature plate.
You can access it easiest by loosening the wing nuts on the reset bank, and flipping the bank assembly over.
It's carrying line voltage, so check it's continuity with the game unplugged from the wall outlet. These often become misadjusted or need cleaning, and the trip bank won't reset unless this switch is making.