Not at EXPO but have watched a few videos.
My thought which probably are not worth 2 cents...if this game is more about playing through a bunch of disaster scenarios, I agree they could simply change the name and artwork with the new name and it sounds like folks would be pretty happy (except for the price tag). Keep the phone, selfies, etc since that has already been engineered into the gameplay and it IS innovated and possibly will be appreciated by non-pinheads but those innovations don't need to be what the game is actually named after. Just make a generalized disaster end-of-the-world type theme where the goal is to survive/save the world. Nothing wrong at all to use the cell phone while you do it.
This title I'm guessing I will buy in the secondary market as there is no way LEs will hold their value, IMO with 7000 being made. Now I only have to hope a many, many others feel the need to buy this NIB so I can buy it from them at a discounted price in the future.
Darin