Don’t give it out in the first place. Use pseudo names and underlying data. Don’t use social media, set privacy settings on apps on your phone and websites. Change your password frequently and use MFA. There is lots of money to be made off your data and Amazon knows exactly what you are going to buy and what time and have product pre positioned. Insights will only grow under AI. Keep in mind, if the service is free than you are the product. This is email and social media. Hope this helps.