Remember, at some point utility crosses over to art. The $25 of materials is worth $100 when it's solving a utility function since competition will make a competitive market. However it's worth WHATEVER a buyer is willing to pay if it becomes a limited availability item or a piece of ART. I remember last fall people selling the Jurassic Park lit amber shooters for $400 because they were impossible to get. Today they are back to $139 MSRP. Availability and Creative can drive prices to whatever the market is willing to pay.