I'm not here to piss on the Turner's effort as he has one major thing going for him at this point. And in his position it's the one card he has to play and that's listening to potential customers to create a better end result.
That in the long run could be a recipe for his success. As others stated, every company should grasp this simple notion and not just pinball manufacturer's.
In the past you could really only bring a pinball concept to reality through one of the major manufactures that had the tooling and prinitng equipment to pull it off. Not so any longer.
Today we have people cutting their teeth on homebrew projects to gain experience. I've seen homebrew artwork that is as good modern game on cabs and playfields.
And in the end it's good for pinball.
So yes, Turner did hype his own product. He is far from the first person to do this as tech and software have done it forever.
One of these may just strike gold with great gameplay and artwork that puts it in that scarcity category that makes it quite desireable.
Interesting times in pinball.