I've found it's not a good discussion until snowflake and soyboy get used...
That said, virtual pinball can really help the cause here. Stern is marketing that way too. You can get your pinball machine playing app on your tablet for super cheap compared to an actual game. There, one can learn the basic rules of different pins and if someone is interested enough from the app, they will seek out the ACTUAL pin.
Over on r/pinball, you see a bunch of people go from virtual to real pinball.