First, back up your settings in case you want to revert everything back. Go in the menus, install presets, game presets, install coin op. It will show you the comparisons of what will change. You will get to the initial modes quicker, but not sure if it makes the golden tickets any easier.
At Expo, the middle Wonka pin had this setting activated. As some people walked away surprised that they did that good and saw a lot of modes and light shows, Keith would tell some people that this setting was set on it. Some barcades that don't have regular tournament type players there can use this setting to get people excited about the cool modes ... and maybe put more quarters in it. Hence, the "Coin Op" presets. Probably a lot of similar changes to easy settings.
For home users using this setting would need to change it to free play though. Maybe some other tweaks too.