Emerald is going to have a shaker motor and invisiglass standard. In addition, it has green legs and ramps and an awesome plaque signed by the team who worked on it.
Standard has silver legs and ramps, and the invisiglass and shaker motor are going to be +$250 each.
The Ruby Red has a shaker motor standard and invisiglass available for purchase. It also has red legs and ramps. The big thing is the molded castle walls (in the upper playfield), molded toto toy (aesthetic) and molded tornado (aesthetic), and lollipop stickers on the rainbow targets. It also has a special animation during attract mode.
All three models come with their own unique toper with the 75th being the coolest among them. The 75th toper, castle walls, and molded toys will also be available for purchase from JJP down the road.
Gameplay wise, they all play exactly alike.