The whole idea of needing a "reset switch" is lame. And obviously this start failure is not as rare as the great one believes if it happened to a couple of people within the last week or so. Someone - likely a kid - turns on the switch, nothing happens (computer is booting), and then they turn the switch off (and maybe on) as an instinctive reaction.
Someone at JJP should develop a watchdog board that whacks the CPU on the side of the head with a 2x4 - I mean, electronically presses the "reset switch" - if the mobo doesn't start running within a few seconds after power on.