Maybe JJP is softening up the market and preparing it for a further price increase for Lawlor's pin. Rather than release Lawlor's pin and say charge $1,000 more than WOZ, put the WOZ up $500 now and then another $500 for JJP pin 3. That way when people see the price for Lawlor's they say "oh it's only $500 more than WOZ and it is designed by Pat".