I'm glad most people here are keen enough to see a rip off. Even if you think its a good idea (which I admit, it is) I don't know how you can be enjoying being bent over a barrel like this. Even if you have the cash to blow. Maybe if you've convinced yourself that your false equivalence argument is true.
at $25 dollars I'd still think it was pricey, but I'd still probably buy one, maybe 2 even though theres plenty of cheaper options out there. $60+ is a slap to the face, and what a sheisty way to advertise the product as well. At least donate if you're going to advertise.