Maybe I'm oversimplifying here, but isn't any themed/licensed machine just really a big billboard for the property? Star Wars, Jurassic Park, etc. For most non-pinheads they are banking on the theme to bring in your time and money. Sometimes the company logo is prominently on the game or even in the game line Sopranos/HBO. Stranger Things has the Netflix logo, Walking Dead has AMC...I think we are already there my friend . A lot of the 90s DMD games had ads for other pins or games in them...my DE JP has an ad for DE LAH in the attract mode, some of the Williams games had Mortal Kombat 3 stuff in them...Rollergames is practically a 90's marketing exec wet dream.