Quoted from TheFamilyArcade:That’s totally lame. The kids are referred to as brats in one of the Oompah Loompah songs. And they clearly are brats, that’s the freaking point - and moral - of the movie. Don’t be a brat! Don’t raise a brat!
Yea, thats what makes the movie, seeing those brats and parents geting whats coming to them and Gene Wilder totally not giving two shits.