I think Jack probably just wanted the fact that games were on the line and about to ship to be a surprise. If he had said "no comment", that would have not done anything to dampen the already-circulating rumors that they were on the line. I was personally pleasantly surprised when I heard that they were shipping and don't see anything wrong with a little light-hearted trickery to create some buzz.
Look...I like TWIP and appreciate everything they have done, but if you monetize your site by asking subscribers to pay for rumors, you have to expect that the manufacturers are going to troll you sometimes.