Quoted from frolic:
As has been brought up, I checked out the SDTM video. That is definitely showing the game in its best light.
Just the low camera angle by the flipper improves the game from the top down view of streaming.
I appreciate the streamers, but I wonder for the future what best way to stagger out the reveal might be. In the interest of best reveal for a company, any company.
Yes, I've been saying this exact thing in our local circles...
This is not the right tool for the job. To make the most of these reveals if they are going to do them live, they need to learn some production and make some investment. I was thinking of starting another thread on this very subject.. because I think the last two reveals show just how badly this step can break the company's stride on marketing for the title.
Structuring these things so the pacing is right, the content is right, the media supporting the presentation is right, the messaging is on point... that you highlight your talking points, that you hook the audience...
JJP did get some things very right this time. They had multiple samples there that were playable... they had their partner content primed and ready to support the launch. But they still can't figure out how to host a presentation if it's not just Jack talking off the cuff.
As much as I don't really like the TWIPYs being some 'thing' - what the guys did with that event is a great example of how PRODUCTION can make something little into something that attracts, grabs, retains, and sends people out with an appreciation for what just happened. The game reveals have done the opposite of late.. leaving people lower than when they went in.
Having things like JD stream new games from the factory is awesome.. and great to see GAMEPLAY - but it is NOT a good way to introduce or reveal the game itself for the first time. The overhead cam flattens everything... you get NO perspective of how the game looks as a player.. and you miss most things.
This reveal gave an easy comparsion to just contrast how the buffalostream felt vs the STDM video that was released. Everyone feels better about the game after watching the latter.. and that's not because of where the video came from.. but what it showed and how.