Quoted from frolic:
So I wonder now how might have things gone, if the media partners got to break the news early on the same day (say 10am), and then the presentation was the first hands on.
It depends on what you want your event to be... just the first hands on? the first time in the flesh? the big reveal itself? The news break?
But as a general statement, the informed viewer would have liked the stream they had much better.. because it focuses what the viewer is trying to see.
They way they did it.. everyone was
1 - trying to figure out what the game really was
2 - what the game did
3 - what the game looked like
4 - what the major elements were
5 - what the multimedia looked like
6 - how the game plays
7 - how complete the game really is
8 - whats the differences between the editions
All at the same time from a format that was horrible to answer much of that.
As much as people 'dont want a boring lecture' - you do have to strategically inform and hook your audience during that.. before you just unleash them on the games.
Here obviously they didn't have any ambitions of the seminar except to let people play the games and make it the first public viewing. As an event in isolation, that's not horrible.. but as a product launch.. it was really a bad way to do it.