It sounds like your Ball Count Unit Step Up solenoid isn't firing when it should because the Coin Unit and/or Player Unit either aren't stepping properly, or their wipers aren't making good contact with the contacts as they do step. To get a better idea of how this circuit should work read through this topic:
https://pinside.com/pinball/forum/topic/williams-grand-prix-revival.
The circuit in your game is nearly identical and there is a schematic on IPDB.org for comparison.
/Mark