I mean if you could put one on location at a movie theater, it would probably do a lot better than something else for a few months. But the main people who'd want to buy it will be millenials, and most of us are broke AF. It does not deserve a new pin for the new movie, and if Stern was in charge I bet it would turn out worse than the original (which is really saying something about how that company has changed in twenty years)
Also Space Jam was a bad movie then and Space Jam 2 will be an even worse movie. I say that as a kid who was hyped AF to see the movie and banged the soundtrack in middle school (it's legit pretty good).
My nephew will be into it though. He was hyped to see Uncle Drew FFS. He'd probably prefer the Jordan one over a James one though assuming it was the exact same other than the cover athlete.