I think it would have to be veiled advertising, like most shows are. You could have a show where a guy is trying to build an arcade. Each episode is a different game. 1st part is hunting/buying, 2nd part is restoration, 3rd part is update on arcade or maybe a comparison between the real table and virtual version. At the end, brought to you by The Pinball Arcade... play this table any time you like on any OS you like... yada, yada.