People arguing that it is too expensive and the lcd screen is a deal killer on a pin need to reexamine mmr. I truly believe the reason wooly didnt get the # of pre orders needed to green light it was because it is an original theme. Riot's best bet would have been to build 50 or so, put them on location and make sure they get as much exposure possible, and let it sell Itself (which it would have done). $$$ stops being a road block when you really want something.