I'm not sure why I'm even commenting, since I haven't paid more than $5k for a game, and haven't played WOOLY...
...but it's sad for pinball that an LCD would be enough to change minds on WOOLY. Really? This is because JPP released a game at that price point with an LCD? Are you planning to scrap your pinball games down the road and sell the LCD separately? It's probably a $100-$200 addition - a fancy screen that can't even look at while you're playing.
I agree that all machines probably will (and should) move in that direction, but making price demands based on them is silly. Remind me again - exactly how many games with LCDs have actually shipped? Stern adds a few cosmetic changes, 0 or 1 things that impact gameplay, slaps on a unique plaque and charges an extra $2k-$3k for an LE. And hundreds of people pay it. Oh, and then they'll finish the code 18 months later if enough people buy pros and they have the time to get around to it.
People are buying games for $8k, plain and simple. Maybe we "shouldn't be", but it's too late now (unless suddenly people start putting their money back in their pockets instead of bitching about prices and then buying anyway).
If you guys made your own boutique game in this market, what would you do - compete with Stern Pros on price? Hell no - you'd compete on the quality of gameplay, theme, artwork, and code. If boutique builders could come in and make a profit commensurate with the incredible risk involved at a lower price point - someone would be doing it. Until then, the only "low" prices we're going to see is from the only company with an assembly line mentality to churn out as many games as possible - at a price point which people also bitch about.