There's an old story that has never been confirmed that Steve McQueen first went to Chevy for a Camaro rather than a Mustang but somebody at GM "thought" having one of their cars involved in a dangerous chase scene would be bad publicity. With that "perspective" in mind, I understand why companies want to control an image. But also with that perspective, it is always confusing that so many themes when a pinball or game manufacturer is involved end up being thought as a means to gouge the the builder. Let's face it, Stern, Jersey Jack or the others do make money but it really isn't much in comparison to some of the themes. F & F cleared a half billion over a weekend. A well done pinball, not a video or arcade, would make money for the theme. Yet I'm guessing, some "wizard" involved in the license would look at how much they could charge here and now, not what the following will do years from now. Rod Serling's license owners aren't hurting at all from having that game out there and I have little doubt the pin helps in some circles for a younger generation to become more curious about the stories or reruns.
IOW, in a long drawn out rant, yes a F&F pin if done creatively and with a high level of "finish" shouldn't involve outrageous amounts of license fees. But that's long term thinking. There's very little of that these days. But that's just my opinion.