Here's the reasons I like MM the most:
1) Rules are not too complicated but it has enough strategy entwined into it that it's an excellent and gripping player.
2) The humour is awsome!
3) The artwork and look of the game is excellent (for a DMD game!)
4) The 'smart bombs' are a challenge to get and a useful tool in the game. see '1'.
5) Barnyard multiball is a blast, and getting it is entertaining.
6) The video-mode is silly enough to be fun.
7) The callouts are excellent, especially from the damsels... see '2'.
8) It's got great ramp combo flow culminating in one of the most satisfying shots in pinball: The rescuing of the damsel!
9) The collapsing castle with working gate and drawbridge is probably the coolest toy on any pinball.
10) The trolls are great to whack and not as annoying as the Gofers...
11) The sound package is excellent!
I'm sure there's more...