Quoted from g0nz0:1980's - Pinball's Booming
1990's - Pinball's Crashing
Never underestimate the power of a decade.
I'm sure if you had told pinheads in the 80's that in 10 years Stern would be the last struggling manufacturor and pinball would be in a coma they would have laughed at you...
But one thing is certain... that laugher died.
The decades are reversed in totality of sales regarding the various periods of success in the pinball industry.
Telling owners that Stern would be the last surviving manufacturer they certainly would have laughed.
Why?
They decided to quit.
They did not "soldier on".
People have given so much kudos credit to this company that made bad financial and production decisions, but failed to recognize those that bought their games when they were struggling. People are simply unaware, or don't care.
Stern stopped making games in 1984, made no major game hits since 1981 (Lightning), and were not around in the late 1980s in preparation of the part of the resurgence in the 1990s. Iron Maiden has become a cult game now, but was marginally successful title (1982).
Their sales contributions overall were poor in comparison to every other manufacturer, and titles few after 1980 with Flight 2000 (AUG 1980) being the last highly successful game.
However, their build quality was always inferior to Bally, Williams, or Gottlieb games, often copying complete board sets and technology directly from Bally themselves in a period of less legalities.
Unfortunately, their quality probably always will be less now, if a person understands what happened at Stern in 2007, and certainly since 2011 as the changes were blatant in terms of quality.
Stern as a company continued to operate indirectly, however, through conglomeration of joining forces with other companies through other resources such as Data East and Sega in the late 80s and into the 90s to ride the last "wave", but that came much later after their short hiatus.
The only thing that Stern is presently laughing about is the lack of knowledge as they increase prices by reducing features and build quality to maximize temporary profits until the end of the latest interest period. They know it will not last forever, and are attempting to capitalize on this same absence of understanding.
People that state that a comparison to the 1990s are market uneducated both from the standpoint of manufacturers and pricing. Presently, the pinball industry is moving into a comparative period that occurred in 1993-1994. Many manufacturers, many choices, failing manufacturers, or those that choose to quit, and over reaching prices. Learn from the past, or repeat the mistakes. So many repeated mistakes, and subsequent denial. See the above comment for an example of this ignorance.
Stern only "survived" out of a private choice to LOSE MONEY for the first 4 years after they former stuck out on their own again from 1999-2003. TSPP was one of the saving grace titles. They were not "saviors of pinball", that marketing makes people want you to believe. They regurgitated titles for reruns just like they are doing today for some of the same reasons. They nearly imploded after continued losses all the way up to 2009, and changes were FORCED upon Gary Stern and company by the investor council which otherwise would have shut the company down permanently.
The "real" present joke is on new owners, not Stern.
Something people should consider in all those "deep thoughts" of understanding pinball history, and what really happened.
I doubt this explanation will be shared in a pinball book.
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