I work for the Best Buy corporate office and MAP (Minimum Advertised Price) policy is heavily enforced by the vendors. Basically the manufacture will set the MAP (or Stern will use MSRP). We are not required to adhere to that price, but the manufacture then isn't required to ship us future inventory. It's not price fixing, as a few have stated above. It's more and agreement that if you want to keep selling their stuff, you stick to their price. This applies only to online pricing or what can be called out in a print ad. We often go way below MAP pricing in the stores, but won't show that price online. Often times, we're selling at a loss in the stores and then receive back end funding from the vendor to offset the loss and a profit is made.