Frankly, I've never really paid any attention to the advertisements in the marketplace. But I do know that this guy is a marketing genius compared to most of the hobby and he's responsive, which is more than I can say for a lot of vendors. I sent out an email a couple months ago on my website to a bunch of vendors, and the only one who responded was Pinstadium. You know why he succeeds? Because he's relentless and driven to succeed. Possibly over the top, but you have to give the guy credit for building a business from scratch and delivering good service to everyone. And I don't even own any of his products, but I've seen him build his business up here.