Every timed game ever made was a commercial failure. And that is pretty much what you appear to be asking for?
The two lane outlane evolved out of many different designs. Based on a distributor that purchased a lot of games and demanded it on all future games it became known as the "Italian Bottom". At that time, it probably offered the best mix of "luck" and Nudging skill to change where the ball might end up. If you are into EM games, you no doubt have seen all sorts of variations on bottom arrangements. And there is good reason why, for the most part, modern day designs still utilize this arrangement.
But obviously, some people like variations on the norm (not everyone likes Chocolate or Vanilla Ice Cream or Pepperoni Pizza but those sell more than any others).
Perhaps with the target market no longer being for the masses, you have a valid suggestion for the new designers.