I grew up in the 80's and 90's and loved hitting the local arcade, but almost exclusively played vids at the time. Not sure why, I think with pinball I was basically too cheap/poor - quarters were precious and pins were generally more to play, and I didn't take the opportunity to learn and get good enough to give them much of a shot. I don't remember really playing any pinball until I randomly started getting interested in pins a couple years ago.
Pretty sure what really got me interested was stumbling onto a PAPA tutorial video on YouTube with Bowen, (think it may have been MM) and getting pulled into all pinball had to offer by his frankly masterful display. For me the draw now is the battle to control the ball, the lights and sound of pinball, the physics and unpredictable nature of what the ball can do next is really interesting. Ramps and targets are just plain fun to hit. Now the thrill of the chase to acquire another game (I've only had a few so far) is a draw, as is learning to do maintenance and "project" pins.