Quoted from MotorCityMatt:More people are getting in then getting out. Hence the rise in prices.
I think Stern just put a stop to the money train with their last price increase, feature decrease on SW. JJP did the same thing with their Dialed in LE and CE......heard the out cry and tried to make a Standard. Stern just purely shot themselves in the foot with their SW LE. Sure the rich folks couldn't give a shit. But the passionate bottom feeders like myself saw the Pro and where stunned (stung). Now I think the pro sucks feature wise and I don't think I can bring myself to buy a premium.
Hence the "I'm looking elsewhere". And even when looking elsewhere you've got some people asking stupid money for titles from the 90's that are barely shopped.