It's ironic that most video games are unlicensed and almost all pinball machines are. Kind of proves that although licenses are powerful, that if you come up with good original IP it will do better than a license.
I'm really surprised that no pinball manufacturer has done a licensed video game lately. Like Red Dead, GTA, Call of Duty, Mario, etc. There is a pretty big cross section of pinball players that also plays video games, seems like a pretty natural fit. An updated Mario machine would frankly blow the roof off sales, it's one of those universal themes. First manufacturer that does that is going to make major $$$. Super Mario by Gottlieb is, by most accounts, not a great game. However that thing kills on route, even now, 25 years later.