OK. Before I talk about bleach again I would like to talk about antifreeze for your car.
It used to be when you bought a gallon of antifreeze you were buying a straight gallon of antifreeze.
100% undiluted antifreeze will not do what it is supposed to do. It has to be diluted with water. For the professional auto mechanic this was not a problem.
But for Joe Suburb, buying a gallon of antifreeze met locating another container to make up the proper ratio of water-to-antifreeze mix. When Joe finished his job he now had to find space to store the unmixed antifreeze and any mix he might have left over.
Now, when you go to the parts store you buy a premix of water and antifreeze. Called 50-50 it is ready to pour. No muss. No fuss. Of course, Joe is going to pay a bit more for the convenience but avoiding the hassle-factor makes it a good trade off.
Now, back to bleach. A real long time ago in one of my college business classes we had a guest speaker. He was the CEO of Purex Bleach Corp.
After he prattled on for awhile I asked him how did he differentiate his product from the other brands. And I finish my question with, “after all, bleach is bleach”.
He acknowledged that beach was bleach and that he hoped I would like him enough to buy his product instead of the competition’s bleach.
He went on to say that they had tried different things to stand out from the competition. They tried selling a concentrated bleach with 12% of the active chemical instead of the normal 6%.
He said the market did not appreciate the 12% product because consumers did not read the label, thereby using more bleach than necessary. But the worst outcome is the customers were burning holes in their clothes.
So there you have it. With bleach and antifreeze we pay more and pay for moving water because we don’t want to be bothered with taking the time to mix something from it’s concentrated form.