Theme, art, and toys are a bonus. I'll take quality shots, general fun, and balanced scoring rules that favor skillful play over a "loaded" dream theme game any day.
TMNT theme makes me cringe SO hard, but I'm loving my pro. So fast and smooth when you pay attention. Beatles looks like a 70's lunchbox nightmare, and my Zeppelin premium has the laziest cut and paste art package I've ever seen. They all rule... theme whores and coil counting toy nerds (disclosure: I used to be one) are potentially missing out on good times for sure. Luckily there's plenty of games out there for everybody so we all win!