I believe (correct me if I'm wrong) these will be open source, so that if someone was creative, they could tweek the code, maybe distribute the code to other owners.
As far as graphics, it should not be too hard, someone with art skills could easily make a comic animation. I just googled go animate and there are tons of cool home made videos. It would be a cinch to make Zombie theme videos. I am not talking about High Quality Disney animation, but simple South Park type videos would do well.
My main concern would be the mechanical (build quality, code, art)...will this be low scale = Zizzle, Middle = Stern or Higher Quality = JPOP (?).
Jpop is shooting for higher quality, premium build quality higher than a current state of the art.