I was thinking the same....
But I also think if its not ready to hit the market in the next 30 days- its too late.
These movie pins need to get coordinated closer to release (IMO).
Prime example of failure is JJP. If they wouldn't have PRESOLD the majority of TH pins, their massively late delivery would have sunk the title.... at least for the non-JJP-diehard-buyers.
I was hyped up walking out of that film yesterday.... I was even looking for the closest IMAX theatre to rewatch it in.
But in 3-6 months? Hard to imagine that same fervor.