Quoted from Eryeal:

This mistake isn't going to be made again. That would just be incredibly foolish and would cost them a ton (more) of business. Chances are they will, moving forward, delay reveals a bit longer and test things more to make sure something like this doesn't happen again. I'm sure they didn't think the backlash would be this intense. If you think back to the Hobbit, Smaug was supposed to be more interactive than he was, but due to licensing it never came to be. It was talked about as a feature, but never came to fruition. They may have thought this would be a similar situation - but of course there's a big difference in talking about a feature then removing or scaling it back versus actually having people play it and then remove it.

Quoted from Sammy31:

This isn't the first time for JJP. Remember the drama when they started removing features from The Hobbit...(but that was supposed to be due to Warner Bros... hmmmm...)