Quoted from ccotenj:there are real good reasons why manufacturers don't sell "direct to the public" and instead go through distributors (none of them unique to pinball, fwiw)...
.....
it's not a viable business model...
Yup... those idiots at Apple don't know what the f%^#$ they're doing!
just kidding.... you're right, distribution is the right channel for many manufacturers, but SOME find way to sell without it....
Distributors and resellers also flourish where there is some value-add that they provide. However, I suspect when folks see that they make a purchase, pay a dist cash, then their machine is drop-shipped right from stern- they might not be seeing that value-add...
Perhaps Stern could mix the sales model:
LE preorders done completely via website (no HUGE sales team needed) direct from factory
All other models (including LE's) still avail via distributors....
Frankly though, the METLE drama notwithstanding, the current model doesnt seem broken- not sure they are interested in fixing it.
JJP selling direct could change the landscape a bit, but we;ll have to wait and see on that front...