JJP should drop the price of the SE to $7.5k and then their pricing structure would look right 7.5 9.5 12.5
More significantly this move would keep the SE in affordable territory for many of their existing customers who are dropping off JJPOTC because of one reason - price tag. This bold move would put TREMENDOUS pressure on Stern to keep their prices in check and suppress their rampant $300+ increase for each new release. How about it JJP - will you lower the published price of SE's by $1k?
This should greatly increase your total units sold. Say current pricing yields 3k JJPOTC's across all models. After price structure change, total units sold could be closer to 5k. 5k pins sold by JJP means 5k less pins sold by Stern, and which slice of the market would you rather have?
My situation comes down to this - If SE's sell for $7.5k, I will 100% buy one, for $8.5k I will pass. That's how I voted in the poll. I sense there are many others at a personal price breaking point also. Even if $7.5k is JJP's true cost to build one pin based on their estimated sales, the increased revenue lowers true cost dramatically and market share improves even more. So build the best game possible and price the base model no higher than market will bare (even if that is less than true costs based on initial sales volume).