The game was always underpriced. The BOM is huge! Look at what you get - 5 flippers, 5 magnets, LED screen, 2 upper playfields and the list goes on. You can see the money in the game. The early buyers helped start the company and are being rewarded with a great deal. Jack said all along that he wasn't making the game with a calculator so I would guess the current pricing is to get the game in line with actual cost.