Quoted from ccotenj:many people claim they want "original themes"... i'm not completely convinced that they would actually buy original themes...
And considering it would be a multi-million dollar bet for the large companies, what is their upside? There doesn't appear to be one. At best, they spend MORE money to develop original content as opposed to license material and it sells comparably well. At worst, they flushed millions (from development and lost sales) and risk the entire company.
I'm a RAZA buyer, that game will be unmatched, but the pragmatist in me knows Gary (and probably Jack) can't go down that route, too much to lose.