I'm looking for a generic sales term that has likely been around 50+ years... The idea/principle could exist for cars, homes, etc...
In pinball, what do you call it when someone puts major restoration work and $$$ into an economy title, such that it's now in a price-zone where it's competing with top-tier pins and NIB Sterns?
A restorer buys a Firepower for $500. Buys All new parts, and does the best restoration possible on the pin. He's out $3000 in parts ($3500 total), and 200 hours of labor. His goal is now to get $5500 for it.
Budget buyer looking at Firepower titles has a budget of $1000, and naturally passes on it.
CQ buyer looking for amazing old school restores finds it, and considers the purchase for $5500, but he hesitates, because $5500 can get him a really nice TZ or TAF, or a NIB Stern.
What do you call it when you pump enough addons and sweat into a lower-tier item so that it has to compete with upper tier items, that it normally would never have to, which then makes the buying decision more difficult for the buyer?
Surely there's an expression or term for this?