If they were smart, they'd start off talking about the companies history including the difficulties/challenges they've faced especially the playfield issues (tell the public what the actual problem was) and how they've since fixed the issue and how they plan on supporting those NIB buyers who (might) be affected. I feel like their customer service/reputation has taken a real beating. They need to build up consumer confidence and THEN announce the next title.
I don't personally know too many people who are pro JJP anymore. In fact they've sworn off buying NIB across the board not to mention the couple OPs I know have talked about the ridiculous amount of service calls they've had to deal with and are done buying this brand because of it.