Quoted from TheLaw:I'm all in for them just shutting their mouth and it being a surprise....I really don't know how much it helps them to leak it anywhom. Big fans of something will always find monies to buy something, and all Pinisde does is bitch aboot whatever it is.
It's all a marketing gimmick. They leak the information knowing that it will get out. When people hear rumours, they get interested, and the furor becomes free advertising for the machine.