Quoted from hooch333:This is ridiculous....If Spooky decided to do another 150 run of AMH tomorrow, I think they would be gone in a day. I think it was a good decision in a string of many good decisions by a small compamy trying to grow proportionally.
Agreed.
AMH was slow to sell at the begining because nobody had played it, it was an original theme, risks, and the whole "pinball is hard" thing.
Then they WISELY decided to put a limit on the run of games. This helped nudge people to buy it because it would be a rare game and if you did not buy in then you may miss out. Sales picked up.
Then word of mouth started to take over as more games were delivered (1 per week to start) and more friends got to play it. Sales started to snowball.
Then even more people got to play it and they went to more shows. The interest had risen and so had the ability for people to lay hands on it. At the same time Ben started really digging into taking feedback and improving the code. This increased confidence in buyers that the game would grow even more and get better. The code gradually became very fun and very challenging with great risk/reward.
The snowball overcame them at TPF where the desire to lay hands combined with the sheer number of people combined with the readiness to buy made the sales skyrocket at the end.
Of course now even more games have been delivered and even more people have gotten a chance to play it. this has added to the popularity even more and combined with the very clear message that Spooky will NEVER do a stupid VE/refake/2nd run/etc... the game is in fact both rare and capital F U N. They could easily sell another 150 and the best part is they never will. They are a company of their word and that is a big thing I love about them.
RZ sold out so quick, not because of the theme but because of the integrity of Spooky, the proven ability to build and stand behind a game with continual support and code improvements, and the wise decision to set realistic production goals that are both good for their business and continue to establish a healthy secondary where demand is much greater than supply.