Sorry, I'm on a tablet and do k ow how to take decent snapshots, but go have a look at Zombie Yeti's Facebook account.
Nuclearblastusa is nuclear blast records.
Now go have a look at their band roster.
I'd say Slayer and Danzig are their two best known bands, and both fit with that devil figure.
Although both bands are far from the mainstream bands stern usually does, maybe they're looking to undercut the boutiques like spooky the same way the big beer Brewers are coming out with a bunch of "microbrewery" brands?